CONTACT US
A digital brand agency. Envisioning technology brands through strategic narrative and design, creating digital and physical experiences that enable companies
to ultimately build
massive market cap.

THE COMPANY WE KEEP

We’ve built long-standing relationships with brilliant clients—visionaries, innovators, pioneers, and luminaries with addresses that stretch beyond the Valley. Together, we redefine what's possible in the market with groundbreaking force across regions, channels, and platforms.

WE ARE DIGITAL

Creating disruptive and engaging digital experiences through a process of discovery, killer creative, and execution.

Castlight Health

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1185 worked with Castlight Health’s executives to create a new brand on the promise of curing healthcare and building business.

Castlight Health created the Enterprise Healthcare Cloud—an unrivaled platform for self-insured employers, which improves employee health outcomes and the bottom line.

DIGITAL:

  • LOOK & FEEL
  • WEBSITE
  • ONLINE ADVERTISING
  • EVENT MICROSITE
  • DIRECT EMAILS
  • POWERPOINT

Jive

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Jive’s brand transformation, “illuminate what matters,” repositioned the company around Social Business Software (SBS), and created a buzz that helped grow the ten year-old company exponentially.

Jive pioneered SBS, empowering employees, partners, and customers to engage in a seamless dialogue by bridging the enterprise and its customers inside the social web.

DIGITAL:

  • LOOK & FEEL
  • WEBSITE
  • ONLINE ADVERTISING
  • ICON LIBRARY
  • IMAGE LIBRARY

Palo Alto Networks

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Knowing that a good majority of IT security professionals are gamers, 1185 designed a homepage that mirrors a slot machine experience—vastly different from anything in the security space—for unprecedented engagement.

Palo Alto Networks is the leading network security company for enterprises, government entities, and service providers who need strong network security capabilities to safely enable applications, prevent threats, and simplify network infrastructure.

DIGITAL:

  • LOOK & FEEL
  • WEBSITE

Blue Coat

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Blue Coat rebranded with a new identity, threaded into every aspect of their visual language—logo, website, collateral, advertising, and events.

Blue Coat empowers the enterprise to safely and securely choose the best applications, services, devices, data sources, and content the world has to offer. Blue Coat is currently completing an acquisition by Bain Capital.

DIGITAL:

  • LOOK & FEEL
  • WEBSITE
  • ONLINE ADVERTISING
  • EVENT MICROSITE
  • DIRECT EMAILS
  • POWERPOINT

SuccessFactors (SAP)

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SuccessFactors repositioned with a visual and literal vernacular that aligns with BizX (Business Execution) software, the category for talent and strategic human resources management in the cloud.

SuccessFactors is the collaboration and software engine that fuels employee engagement and management in the enterprise. They were acquired by SAP one year post rebrand.

DIGITAL:

  • LOOK & FEEL
  • WEBSITE
  • MICROSITE
  • POWERPOINT

Instart Logic

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Instart Logic rebranded with an engaging, graphic-intensive website that aptly reflects the velocity of their software-defined application delivery.

Instart Logic accelerates cloud application delivery for the world's most performance obsessed organizations. They built the world’s first software-defined application delivery (SDAD) service to replace legacy content delivery networks (CDNs).

DIGITAL:

  • LOOK & FEEL
  • WEBSITE
  • ICON LIBRARY
  • IMAGE LIBRARY

Platfora

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Taking the position of the Big Data Analytics category king, Platfora elevated their brand to introduce the only disruptive, innovative force in their market.

Platfora's Big Data Analytics platform is the fastest way to go from raw data to analytics. Born in the Big Data era, Platfora's end-to-end platform replaces the need for ETL, Data Warehousing, and BI tools.

DIGITAL:

  • LOOK & FEEL
  • WEBSITE
  • CORPORATE IDENTITY
  • IMAGE LIBRARY

Vera

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When it comes to security, there is no endpoint. Vera’s brand captures the future of enterprise security in a connected world that shares with impunity.

Vera built the first security product that protects individual company files with military-grade encryption, while remaining invisible to everyone's workflow. Their customers can control access to every file they own, regardless of where data travels.

DIGITAL:

  • LOOK & FEEL
  • WEBSITE
  • CORPORATE IDENTITY

SELECT IDENTITIES

With over a thousand global brands—from startups to the Fortune 100—our logos have launched and evolved to be consistent, memorable signatures.

Flipboard

Flipboard has created a single source to follow the stories and images that matter to you. Their identity simply mirrors their legendary UX and functionality.

“It’s time to love work again.” The heart in SuccessFactors’ identity illustrates SuccessFactors’ enabling technology. Companies and employees align goals with business goals providing successful outcomes for both.

Ariba

Ariba’s breakthrough purchasing technology is best illustrated in its logo. Boomerangs are symbolic of the number of back and forth requests that are necessary to complete a transaction. A stacked symbol represents the “A”.

“Security empowers business.” This logo embodies this benefit that Blue Coat brings to the enterprise with bold solid typography punctuated with a shield.

Castlight Health

Crisp, clean typography, featuring a lowercase “g” that illustrates the humanity inherent to transparency in healthcare costs and informed choices for employees.

Prologis

A fluid, organic representation of a globe that reflects Prologis’ international presence as a leader in the industrial real estate market, backed by sustainable business practices.

Netsuite

Netsuite is the number one SaaS financial business software. This logo employs the number one to define a secure “N” in the negative space.

Stanford Health Care

An identity that leads with the Stanford brand and is symbolic of quality, compassionate, coordinated, leading-edge care—personalized for the unique needs of every patient.

Yodlee Interactive

The world’s largest FinApp platform for developers with an identity that is a nod to the massive real-time data that enables the world’s most promising financial applications.

Redpoint Ventures

In sport climbing, redpoint is free climbing. Redpoint Ventures enables entrepreneurs to reach their peak as symbolized in their identity.

PayOne

An abstract ‘P’ and ‘1’ create a frictionless connection, reflective of the relationship PayOne creates between carriers and their consumers—a complete, no-barrier, one-click payment solution across multiple platforms.

[24]7

[24]7 is the leading end-to-end global customer service platform. The extraordinary technology streamlines interactions and processes and is the most simply represented in its logo.

BloomReach

An adaptive “r” inside an encircled “b” is representative of their core technology, a web-relevance engine that modifies content to match consumer demand at scale, in real time.

Captora

A dynamic, custom wordmark, housing an abstract infinity symbol, suggests the pipeline acceleration facilitated by Captora’s ability to deliver actionable insight and recommendations to marketers.

Apptio

An arresting shape accompanies a bold, capitalized wordmark to match the disruptive nature of Apptio’s breakthrough technology for understanding and managing IT costs, quality, and value.

Codenomicon

The “c” and “n” above the custom wordmark represent their ability to discover the root of binary breaking points and harden code to protect hardware, software, and networks.

Jasper

A closed loop symbolizes their unique offering in the market—a complete, next-generation solution for launching, managing, and monetizing IoT services on a global scale.

Pacific Biosciences

A fluid, organic connection between the “p” and “b” is illustrative of their revolutionary DNA sequencing technology that makes it 100,000 times faster at a cost that’s 100,000 times lower.

Actian

A leading big data analytics platform, the logo is symbolic of the myriad of apps representing action rules that manage the process flow.

Vera

An all caps wordmark with a reflective “V” accents an enterprise data security solution that travels beyond the endpoint through a transparent user experience that blends with any application.

Sensity

The points that form “s” in the Braille alphabet symbolize the technology that enables light poles to see, sense, and communicate visual and environmental changes through its network of lights and sensors.

InMobi

Symbolic of their flexible, open-source platform, the “O” is adjoined by bold, custom typography reflecting the creativity, impact, and scale of their mobile-first advertising platform.

Cisco

Cisco began as a bridge and router company in the mid-1980s. The logo is an iconic symbol, emblematic of the technology and the company’s roots in the Bay Area.

PHYSICAL EXPERIENCES

We amplify the brand through category, campaigns, and collateral shaped by perspective and emotional resonance.

Bank of the West

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We craft innovative global communications for Bank of the West, celebrating their audience through campaigns for customer acquisition, corporate recruitment, and community building initiatives.

Bank of the West is a full-service regional financial services company with more than 700 commercial and retail banking locations and approximately 10,500 employees.

PHYSICAL

  • ANNUAL REPORT
  • AD CAMPAIGN
  • PRINT COLLATERAL
  • TRADESHOW GRAPHICS
  • DIRECT MAILERS

Play Bigger

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1185 worked with Play Bigger to create an overall visual brand to support their extraordinary ability to position companies for massive success.

Play Bigger helps great technology companies increase the odds of becoming a Category King. They specialize in Category Design—the discipline of creating and monetizing new markets.

PHYSICAL

  • DIRECT MAILERS
  • PRINT COLLATERAL

Dell

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1185 created the brand identity and campaign for Dell’s Global Consumer IT Services Program. The campaign was designed to position Dell Tech Concierge as the go-to place for the IT service needs of Windows PC consumers.

Dell empowers countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust us to deliver technology solutions that help them do and achieve more, whether they’re at home, work, school or anywhere in their world.

PHYSICAL

  • DIRECT MAILERS
  • PRINT COLLATERAL

Jive

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Jive’s brand transformation, “illuminate what matters,” repositioned the company around Social Business Software (SBS), and created a buzz that helped grow the ten year-old company exponentially.

Jive’s brand transformation illuminated what matters. They repositioned around Social Business Software (SBS) to create the buzz a ten-year-old company needs for exponential growth.

PHYSICAL

  • PRINT COLLATERAL
  • TRADESHOW GRAPHICS
  • DIRECT MAILERS

Stanford Health Care

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As Stanford Health Care’s agency of record since 2007, 1185 has worked with them to build a brand that is recognizable and reflective of what makes Stanford Health Care extraordinary to its patients, employees, physicians, and global network.

Stanford Health Care seeks to provide patients with the very best in diagnosis and treatment, with outstanding quality, compassion, and coordination. They maintain an unmatched track record of scientific discovery, technological innovation, and translational medicine.

PHYSICAL

  • PRINT COLLATERAL
  • AD CAMPAIGNS
  • TRADESHOW GRAPHICS
  • DIRECT MAILERS

NBC Bay Area

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Through a series of campaigns focused on impactful differentiators, NBC launched cutting-edge digital and outdoor marketing, raising awareness and ratings over the past three years.

NBC Bay Area is the lead investigative station with the most viewed breaking-news stories based, in large part, on its award-winning investigative journalism.

PHYSICAL

  • AD CAMPAIGNS

Castlight Health

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Castlight Health unveiled a truly unique brand and website built on the promise of curing healthcare and building business.

Castlight Health created the Enterprise Healthcare Cloud—an unrivaled platform for self-insured employers, which improves employee health outcomes and the bottom line.

PHYSICAL

  • AD CAMPAIGN
  • PRINT COLLATERAL
  • TRADESHOW GRAPHICS
  • DIRECT MAILERS
  • INVITATIONS
  • BRAND GUIDELINES

Our expertise is rooted in design for technology and technology-related companies. We sit at the intersection of finance and technology and support the venture community, banks, and institutions that fuel innovation and growth. We are an immersive creative agency, bringing the full agency to bear when initiating each client engagement. Our approach is unprecedented, in terms of understanding, creative exploration, and successful outcomes. It has consistently set us apart.

We have deep and broad domain expertise across B2B and B2C enterprise and startup technology. We speak the language of our clients, branding the leading companies in the most established and emerging categories.




Creative Experience
  • corporate identity
  • look and feel


Digital Experience
  • collateral
  • UX design
  • advertising


Digital Execution
  • web and mobile design
  • wireframing
  • site architecture
  • CMS-enabled web platforms


Brand Strategy
  • 360 narrative
  • brand architecture
  • strategy
  • persona development

Peggy Burke
Founder and CEO




Since November of ’85 she has done extensive work in Silicon Valley for Fortune 100 companies such as Adobe Systems, Cisco Systems, IBM and SAP, as well as numerous startup and venture firms in technology, biotech, nonprofit and consumer markets. Burke is a member of the World Presidents’ Organization (WPO), a former member of Young Presidents’ Organization (YPO), a former trustee on the boards of The Djerassi Foundation and a current trustee of the Computer History Museum. Additionally, she was inducted into the International Women’s Forum in January, 2015. She was the recipient of the 2014 San Jose Business Journal’s 100 Women of Influence. A frequent lecturer at Stanford University, currently teaching undergraduate studies in Arts Intensive. She holds a B.S. in Graphic Design from the University of Cincinnati.

As designers and strategists, our passion pushes us to test the untested. We strive to over-deliver with a best-in-class team, whose strengths and backgrounds merge to offer unmatched digital and physical experiences. Our clients, from very early stage startups to the Fortune 100, demand nothing less.

In 1985, Silicon Valley was coalescing into the global force of technology innovation it has become today. It was the perfect time to start a branding agency with a keen focus on technology startups and venture capital. Within two years, Motorola, Cisco Systems and Sun Microsystems were in the nascent stages of developing groundbreaking technologies in the semiconductors, bridges, routers, and servers that would transform computing and lay the groundwork for today's Internet to exist. Branding many of these initiatives quickly became a part of our early success. And the continued branding of these companies and hundreds of others led to who we are now. Today, 1185 is considered one of the leading agencies in technology and related branding. Although we continually evolve, our focus remains the same. Push for legendary. Massive market cap will follow.

650.325.4804

newbiz@1185design.com

1185 is always looking for talented people who push the boundaries of design. Please send your resume along with electronic samples or online links to:

resume@1185design.com